Pop Mart is a Chinese toy company listed on the Hong Kong stock exchange. The company is known for selling collectable 'designer' toys, often sold in a 'blind box' format. The Financial Times has described the company as having "elevated toy-buying to an act of trendy connoisseurship among China’s young affluent consumers", and as having been 'credited with creating the market for so-called designer toys'. Around half of its sales are made at physical outlets, with the rest finished online. The company additionally operates a social media and toy-trading app as part of its marketing strategy. Its toys are known for selling to collectors on the second-hand market; venture capital firms have been known to invest in its second-hand products. Wikipedia