Affirm Holdings, Inc. is an American financial technology company that provides buy now, pay later loans to consumers and small businesses. Founded by PayPal co-founder Max Levchin in 2012, the company is the largest U.S. based buy now, pay later lender. It reports nearly 18.7 million users and $26.6bn in annual gross merchandise volume as of 2024. Affirm offers its loans at the point of sale through various methods, including payment links at online checkout, payment options at self-checkout kiosks, and virtual or physical cards. The company generates revenue by applying a service fee to sellers, charging interest to borrowers, or both, and does not charge a late fee. Affirm says its underwriting process involves evaluating transactions by considering credit scores and other pertinent factors, while also incorporating machine learning. Wikipedia