goeasy Ltd. is a Canadian alternative financial services company based in Mississauga, Ontario. It operates with three business units – easyfinancial, which offers loans to non-prime borrowers; easyhome, which sells furniture and other durable goods on a lease-to-own basis; and LendCare, a provider of point-of-sale consumer financing. As of March 2021, goeasy's loan portfolio had grown to $1.28 billion in loans, and goeasy had a market value of $2.5 billion as of June 2021. In March 2021, easyfinancial had a $1.28 billion loan book, and 12-month revenues of $655 million. The company is listed as GSY on the Toronto Stock Exchange. Wikipedia