National CineMedia, Inc. is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Theatres, Cinemark Theatres, Regal Cinemas and other regional theater circuits. The publicly-traded National CineMedia, Inc. owns 48.8% and is the managing partner of NCM. Regal's parent company Cineworld and Cinemark and hold the remainder of NCM shares. In May 2014, Screenvision entered into a merger agreement with NCM for US$375 million. The merger was blocked by the Department of Justice over antitrust concerns, since Screenvision and NCM together would supply advertising to 34,000 of the nation's 39,000 movie theaters. In March 2015, Screenvision and NCM terminated their deal and NCM paid Screenvision a $26.8 million termination payment. The company is perhaps best known to the general public for its advertising pre-show, Noovie. On April 11, 2023, the company filed for Chapter 11 bankruptcy. Wikipedia